During these tough economic times, and because it's a luxury for most families, amusement parks are losing a tremendous amount of money (and even going out of business). It has come to the point that these parks should begin to focus on bringing in any revenue; not just their ideal revenue. There is something to be learned from the success of Disney parks from 2010 into 2011, and the losses and selling off, of other (less focused) competitors like Six Flags...people today are eager for a memorable escape, not just some forgetful fun. Amusement Parks entrance fees are usually quite expensive, which is a problem with today's "tight budgets". AN IDEA - have a less expensive option for customers entrance outside of those typical "half day", "season", "family" passes etc.. Parks should try having admission where people pay just to enter...no rides included. This sounds like it would be unappealing, but as I'll explain, your obviously not going to take from people the most significant aspect of any amusement park (great rides). And, if this park is staged well, and marketed right, it alone can bring in that needed revenue stream. Advertise this as a gift to the people during tough economic times (for them and their family to get away, and have an unforgettable experience for a significant discount.) Sell sell sell...the park itself, outside of the rides (food, games, sideshows, characters, overall atmosphere, etc. etc.). Like Disney does, focus on creating an uplifting environment, another world, where upon entering these families can truly escape from life's struggles. These guests will typically pay more attention to (and possibly spend more money on) the games and food (the most profitable source of income for any amusement park), largely because they have less time focused on rides and ride lines. And, since those rides (and the children begging their parents to go on them) can be quite convincing; offer people an option, inside the park, to purchase tickets to specific rides (just make sure these "individual tickets" prices don't compete with your park passes). Also, try unique ways to entice these parkgoers to the rides (ex - possibly having individual tickets as prize options with the parks games). So, overall, this economic driven incentive could help your park not only bring in new customers; but persuade a family of regulars who might have considered not going this year...to reconsider. And in 2010, any income for an amusement park should be welcomed.