The problem with many bakeries (especially high-end), is that they focus so much attention on ambiance and atmosphere (which IS important) that they sometimes overlook appealing to, and selling to, a variety of customers food tastes. Think of a fancy patisserie with a large variety of baked goods, that mostly relys on "word-of-mouth" in marketing their products, and does little in-store when it comes to describing the flavors of the items offered; to the point that unless your a true "aficionado", most customers don't know exactly what the products are, or what's in them, aside from the obvious in what they can see. And, since asking alot of questions is a little too engaging for most of us, customers usually rely on the display name, and how it looks, in choosing what to purchase; thus handicapping them in buying something they might enjoy. This limited information (especially when it comes to food) could hurt the amount of bakery sales over time. Offering samples of everything is obviously too costly, so here's a very simple idea: give customers a "flavor" description (using menu boards, place cards, etc.) of each pastry, each dessert, each loaf of bread, etc., etc.. Don't give away secret ingredients, but give people an idea of how each item tastes (try using prominent flavors, texture, what it's "similar to/tastes like", or even using engaging humor in describing the items, etc.). Do this in a way that doesn't take away from your bakery's unique atmosphere, but incorporates it. This sounds simple, but is an effective way to promote a larger variety of baked goods and flavors. And remember, that when it comes to food, people occasionally enjoy trying a new unique taste; but they definitely want something they think they'll enjoy. So providing them with the flavor details (before their purchase), gives your bakery a better shot at making "first-timers"...repeat customers.