
Customers typically need guidance when purchasing furniture; this justifies furniture sets, and the fact that commission is rewarded to most who sell furniture. Here's an idea that would be appealing and helpful to clients deciding what to purchase: provide "photo samples" for any piece of furniture you sell (for each customer to take home). Giving them actual samples of material (wood, fabric, etc.) could be too costly. However, you can make the most of your stores items colors and design patterns by supplying customers with sharp, high-quality, furniture samples using 21st century technology. Purchase a high-end camera, and equally high-end photo printer. Print a variety of photos (close-ups and stand-away shots detailing the colors and patterns), related to everything from sofas to bed linens. Allow customers to get these through mail, in person, or even ordering off your website. Explain to them, that considering their happiness with a selection, before it's purchased and placed in their home, is what makes your store stand out. And how you feel it's an easy way for them to not have to visualize, but take home and see, the variety of furniture their considering. This is a unique and effective way to generate interest from new customers. And, could also help with online sales; since, along with the dimensions, these "real prints" will allow customers to feel much more comfortable in making a purchase without seeing the furniture in person.